Studio Plovdiv took place during the fall semester of 2022. It was engaging with one of the most contested spatial and socio-economic conditions of our time: the complicated co-existence of global spaces of production in peripheral places where local communities live. We looked at the development of a special economic zone on the outskirts of Plovdiv, the second largest city of Bulgaria. Referred to by some as an example of an ‘human exclusion zone’, numerous factory workers defy this dystopian description by spending a large part of their lives inside ‘the zone’. We engaged with this extreme environment, which is seemingly inhabited by a very special species of Smooth Operators who work at the speed of global demand and supply chains. Along the way we will get to know these anonymous spaces and the people working in time. What if we would start seeing them not as generic elements in a worldwide network, but instead as a rich habitat that offers jobs and other opportunities to a locally rooted community?

, an architect and doctoral fellow at the Institute for Landscape and Urban Studies (LUS) of ETH Zurich. who is originally from Bulgaria and has been studying and actively engaging with the factories and workers that together form Trakiya economic zone (TEZ). TEZ and other special economic zones are smooth service landscapes, mainly driven by capital accumulation and speculation processes, designed to provide global markets with products. Ina’s study looks into the way this particular economic zone in Plovdiv developed from a cherry processing plant into the biggest investment project of the country hosting a wide variety of global manufacturing companies. Through her research she has identified opportunities for small and meaningful actions that can help change TEZ from a site of extraction that fuels a global supply chain into a place that adds value to the local context.

Starting from Ina’s research, and building on the intimate relationships she established through her engagement, we developed prototypes of spatial and strategic ideas and interventions that respond to the urgencies of the TEZ community, from the plant manager to the factory worker. In Plovdiv we focused on two specific factories: one making rear lights and the other producing steering shafts for a.o. Mercedes-Benz and BMW. In Zürich, we used our own studio space and the Design in Dialogue Lab in the so-called ONA-building - itself a former factory building - as our production site. From there we also visited the Willi Elbe factory in St. Gallen, which is operated by the same company as one of the factories in Plovdiv.


Introduction

Trakiya economic zone (TEZ) is considered the biggest and most successful public-private partnership in Bulgaria, as well as one of the most important urban, social and ecological elements of the region of Plovdiv. The undisputed importance of the zone for the city Plovdiv is somehow unexpected, considering the city claims the title “oldest city in Europe”. While the city centre is a showcase of ancient buildings, such as the still functioning Roman theatre from 1st century AD and a Greek agora from 2nd century AD, its hinterlands are reigned by contemporary global industrialisation, in the form of a special economic zone.

TEZ consists of six industrial parks, located around the city of Plovdiv, almost forming a ring with a radius of about 20 km. It is a tabula rasa development built on former agricultural land and primarily targeting global manufacturing firms. Containing more than 130 companies from 35 countries operating a manufacturing plant, TEZ is truly a globally attractive location. There are also numerous Bulgarian companies producing commodities in TEZ, however they are smaller in scale and receive little attention from Bulgarian government and media. By contrast, every single foreign factory in Plovdiv completed in the past five years was inaugurated by the Bulgarian Prime Minister, who declared the zone the biggest investment project in the country.


Context

The program of the studio unfolded in three phases, each followed by a public presentation or - what we call - Design in Dialogue session. Students were encouraged to work in small groups and in close collaboration with people in Plovdiv and from other places and domains that could help inform and inspire you. The three phases can be summarized as follows:

I. Prototyping

During the first students focused on quickly producing 1-to-1 scale models and performative mock-ups that respond to the needs and wishes of a variety of people (and non-humans) in Plovdiv, from line operators and managers to the mayor of Kuklen. Their needs and wishes were (re)presented through a series of briefs and video diaries. The first phase ended with a field trip to the factories in the TEZ where students presented their prototype(s) during the first Design in Dialogue session across both factories and the surrounding landscape and in the presence of the workers and management.

II. Reflecting

Following the experience of the field trip, and taking into account the feedback students received, they continued to work on their prototypes, slowly developing it into a more robust proposal. A series of workshops and guest lectures by renowned experts helped them to sharpen their ideas. Parallel to this process of refinement they were asked to zoom out and reflect on their experience of engaging with the factories in Plovdiv and on special economic zones in general. They expressed their (shifting) position towards these and other aspects of SEZ’s in the form of a short video essay, which they presented during the second Design in Dialogue session in Zurich

III. Refining

During the final phase students confronted their evolving prototypes with the lessons they learned during the production of their short films, to develop a (design) proposal. Some responded to the initial needs and wishes as expressed through the briefs and video diaries from Plovdiv. Others addressed the development and design of special economic zones from an (inter)national perspective. They presented their proposal(s) during the final Design in Dialogue session in Zurich, which was live streamed in Plovdiv.


Structure

The studio resulted in a wide variety of prototypes and performances, ranging from furniture pieces made from recycled materials from the factories and and temporary spatial structures that allow factory workers to relax and socialize to a completely re-imagined climate control system and a manifesto that questions the emphasis on efficiency and speed in special economic zones and proposes a troubling of time and introduction of new rhythms and temporalities that help workers to slow down and synchronize with their biological clock.

Student work

Studio team: Ellena Ehrl, Michiel van Iersel, Freek Persyn and Ina Valkanova

Students: Esma Alili, Luca Allemann, Javier Arés Marín, Simon Assal, Laura Luz Badrutt, Pascal Bertschi, Sara Brunner, Janic Caduff, Carolina Cerchiai, Timothy Furrer, Angus Hong Sum Ho, Laurin Kessler, Amélie Lambert, Jan Letze, Elina Leuba, Arthur Lutzelschwab, Niels Morsten, Marko Mrcarica, Robin Schärer, Naomi Schanné Micheli, Sina Schaper, Senn Nicolas, Sigurd Snoder Gustavsson, Chloe Szwarc, Simon Ulbrich, Matteo Wolfart

Contributors to Studio Plovdiv - Smooth Operators included Liam Young ( film director and architect), Carlo Fromm (plant manager of Willi Elbe), Thomas Galler (artist), Ajda Sulicic (film maker). Maria Belcheva (mayor of Kuklen), Yanko Koraliev (quality manager Willi Elbe Plovdiv), and Emil Yankov (Business development manager at Trakia Economic Zone) and Dimo Nikolov (HR manager Odello Bulgaria)

Guests of the final presentation included Mathias Böttger (Hyperwerk), Milica Topalovic (Associate Professor of Architecture and Territorial Planning, ETH Zürich), Nina Rappaport (critic, curator and educator) and Deniz Ramadanov (engineer from Odelo Bulgaria).


Credits

Studio Plovdiv - Smooth Operators

In ”The Crit: gta papers 8“, NEWROPE reflects on three years of experimenting with alternative models for the crit – a key moment in architectural education. Rather than a forum for expert judgment, these revised models aim to shift the crit into a dialogue-driven exchange, valuing conversation over assessment.

Typically, the crit unfolds as a ritual with long-established hierarchies, roles and expectations, holding onto a power make-up that often is unreceptive to the nuances in the individual student’s work, processes, and ambitions.

NEWROPE shares three ‘recipes’ that transform the crit from an isolated moment of judgment into a shared space for process-focused dialogue. By centering on open conversation, these new methods enable students and mentors to rethink architectural practice and the habits of its critique, making the crit a collaborative space that adapts more aptly to the subtleties of each project and cultivates a more inclusive, supportive teaching and learning environment.

Designing Moments of Dialogue
Authors: Lukas Fink and Charlotte Schaeben
In: The Crit: gta papers 8
Editors: Amy Perkins and Jeremy Waterfield
gta Verlag, 2024

Publication

Collective Learning

Designing Moments of Dialogue

For the fall 2020 seminar week we invited students to join us on a one week exploration of the nature and potential of Power. For this we teamed up with 

 who developed a seminar called “Power & Practice”. 

Unfortunately this seminar week was cancelled due to the Covid-19 pandemic. We are currently looking into alternative formats and dates. More information soon.

Are you aware of your own power and how to use it? Power is something we rarely talk about explicitly. It seems that you either have if or you don’t. But is this really true? How can we better understand the different types of power and how they affect us and others? And how can we develop consciousness about our personal power and connect it to our passion and purpose? During the “Power & Practice” Seminar Week we will look for answers to these and other, related questions.

Gaining a better understanding of power dynamics and our own power capacity is a crucial step. We are therefore teaming up with Andrea Reimer, who served on Vancouver’s City Council from 2008 to 2018 and is now Adjunct Professor at the University of British Columbia’s School of Public Policy and Global Affairs, where she teaches power literacy. As Vancouver’s first permanent Deputy Mayor, she took the lead on many transformative policy initiatives including the bold plan to make Vancouver the world’s Greenest City and transition to 100% renewable energy.

The week-long programme aims at gaining a better and deeper understanding of what power means, where power lies and how it can be influenced, obtained and applied. We will examine different structures and constellations, including the Swiss system of direct democracy and the complex political context of Albania. The workshop culminates in a role-play exercise, the “Power Game”, which teaches us about how we can effectively use our power and influence to get things done and to take into account the messy politics taking place above the designer’s head.

The “Power & Practice” Seminar Week takes place in the Design in Dialogue Lab at ONA. Due to Covid-19 we will work in a hybrid mode, combining online input and face-to-face exercises in Zurich. We will be joined by a variety of guests, including some ‘powerful’ people. After a week of reading, listening, discussing, roleplaying and reflecting, you will acquire a greater understanding of how to navigate the corridors of power you are walking as you try to realize your own ideas in the real world.

Power Games

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